FACVB

The Power of Travel

"Tourism has grown into one of the state’s largest industries. Annually, over 45 million people visit North Carolina and generate more than $15.6 billion. Tourism directly employs over 182,900 North Carolinians with a payroll of almost $3.98 billion." -- www.nccommerce.com  


IT ALL BEGINS WITH A VISIT

  • An overnight visitor to Cumberland County pays 6% occupancy tax and 6.75% sales tax, plus any other taxes levied.

  • The House finance committee reviews related legislation to make sure:

The county tax rate cannot exceed 6% and the city tax rate, when combined with the county rate, cannot exceed 6%.

At least two-thirds of the proceeds must be used to promote travel and tourism and the remainder must be used for tourism-related expenditures.

  • Cumberland County's Occupancy tax is divided 1.5% to arts, 1.5% to Crown Complex and 3% to the Tourism Development Authority (TDA). The TDA contracts 2.75% to the FACVB for tourism promotion.

  • Cumberland County houses 72 properties with 5,942 rooms. Currently, the county sees 160,000 overnight visitors per month, nearly the equivalent of the population of Fayetteville.

  • Hotels have invested $59 million+ over the last three years. Two properties are currently under construction and 600 rooms will be added at Fort Bragg by 2017.

  • Occupancy tax collections have increased from $177 million in 1991 to $450 million in 2011.

  • The Fayetteville Area Convention and Visitors Bureau (FACVB) led the effort to get the government per diem raised.

 
2010
2011
2012
Cumberland County Occupancy %
67.4
64.7
64.0
North Carolina Occupancy %
53.8
56.1
57.4
Cumberland County Average Daily Rate (ADR $)
69.56
73.52
74.98
North Carolina Average Daily Rate (ADR $)
79.92
81.86
85.34
Cumberland County Revenue per Available Room (RevPAR $)
46.86
47.57
47.97
North Carolina Revenue per Available Room (RevPAR $)
43.02
45.92
49.00
                            
  • Cumberland County has the 8th highest level of travel expenditures of North Carolinas 100 counties.
  • In 2012, the Fayetteville Regional Chamber stated that leisure and hospitality is Cumberland County's 4th largest industry.  
  • More than 4,200 jobs in Cumberland County are directly attributable to travel and tourism.
  • State and local taxes collected from visitors to Cumberland County grew from $10.71 million in 1991 to $33.96 million in 2011. This represents a $104.53 savings to each county resident.
  • The FACVB is the only organization in Cumberland County that is 100% dedicated to tourism marketing.
  • The FACVB's work is supported by research. Results are reported through conversion.

Places To Stay

2640 Gillespie Street
Fayetteville