        
Cultural Heritage Tourism is one of the fastest growing segments in the tourism industry (According to the TIA, 81% of adults who traveled in the US in 2002 were considered Cultural Heritage Tourists). Cultural Heritage Tourists stay longer and spend more money ($623 per trip compared to $457 per trip to be exact). Cultural Heritage Tourism promotes preservation of a community's history and unique character. Cultural Heritage Tourism not only reaches potential visitors but is an effective way to involve local residents-encouraging people to become visitors in their own hometown. Cultural Heritage Tourism is a form of "sustainable tourism" because it can ‘grow’ tourism in a community and, at the same time, preserve the very essence of the place that attracts people in the first place. Cultural Heritage Tourism promotes a unique product that tourists cannot find anywhere else |
