Bureau Renews International Accreditation

Destination Marketing Association International Recognizes Fayetteville Bureau

January 2012

The Fayetteville Area Convention and Visitors Bureau (FACVB) has renewed its accreditation within the Destination Marketing Accreditation Program (DMAP) through 2014. Developed by Destination Marketing Association International (DMAI), the industry-wide accreditation program distinguishes official destination marketing organizations committed to industry excellence.

To become accredited a DMO is required to provide evidence of compliance with 58 mandatory standards and 30 voluntary standards. The standards set by DMAP cover a wide variety of topics including governance, finance, management, human resources, technology, visitor services, group services, sales, communications, membership, brand management, destination development, research/market intelligence, innovation, and stakeholder relationships.

“The renewal of our DMAP accreditation signifies the FACVB’s commitment to the highest industry standards,” says John Meroski, FACVB President and CEO. “We constantly strive to meet or achieve these standards with each of our activities and efforts.”

DMAP is an independent international accreditation body and a leader in defining quality and performance issues in destination marketing.  For additional information on DMAP visit www.destinationmarketing.org.

 
About the FACVB:
The Fayetteville Area Convention & Visitors Bureau is a private, not-for-profit organization responsible for positioning Fayetteville/Cumberland County as a destination for conventions, sporting events and individual travel. For additional information, visit www.visitfayettevillenc.com or call 1-888-98-HEROES. Fayetteville/Cumberland County is America’s first military sanctuary. Through the Army’s Army and other volunteer groups, our citizens and businesses are dedicated to “watching over those who watch over us ©.”

Press Contact: Melody Foote (mfoote@visitfayettevillenc.com), 888-98-HEROES

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