Bureau Reaccredited through Destination Marketing Association International (DMAI)
Fayetteville (NC) Bureau Receives DMAP Recognition
Cumberland County, NC - Earlier this month, the Fayetteville Area Convention & Visitors Bureau (FACVB) was recognized with reaccreditation through DMAI’s Destination Marketing Accreditation Program (DMAP). Developed by Destination Marketing Association International (DMAI), the industry-wide accreditation program distinguishes official destination marketing organizations committed to industry excellence and meeting the industry standard for performance and accountability of destination marketing organizations around the world. The accreditation is good for 8 years.
“To become reaccredited, we had to re-apply for this recognition, and examine and submit current proof of working within DMAI’s high standards,” says John Meroski, FACVB President and CEO. “It was a long and valuable process and we are pleased that we are compliant on all of DMAI’s standards.”
Each DMAP accredited bureau is required to provide evidence of compliance with more than 90 mandatory and voluntary standards. The standards set by DMAP cover a wide variety of topics including governance, finance, management, human resources, technology, visitor services, group services, sales, communications, membership, brand management, destination development, research/market intelligence, innovation, and stakeholder relationships.
“DMAP accreditation requires DMOs like FACVB to truly evaluate and define not only their policies and procedures, but also determine their guiding principles with the ultimate goal of building a sense of pride in within the community when a DMO meets the highest standards in the industry,” said Virginia J. Haley, CDME, DMAP Board Chair.
DMAP is an independent international accreditation body and a leader in defining quality and performance issues in destination marketing. For additional information on DMAP visit www.destinationmarketing.org.
ABOUT DESTINATION MARKETING ASSOCIATION INTERNATIONAL (DMAI)
Destination Marketing Association International (DMAI) protects and advances the success of destination marketing worldwide. DMAI's influential membership includes nearly 600 destination marketing organizations (DMOs), from 16 countries that command US $2.5+ billion in annual budgets. As the world's largest and most reliable resource for DMOs, DMAI provides nearly 4,000 individual members - professionals, industry partners, educators and students - the most innovative and relevant educational resources, networking opportunities and marketing intelligence worldwide.
ABOUT THE FACVB
The FACVB is a private, not-for-profit organization responsible for positioning Cumberland County as a destination for conventions, sporting events and individual travel. For additional information, visit www.VisitFayettevilleNC.com or call 1-888-98-HEROES. Cumberland County is the America's first military sanctuary.
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