In-Formation
Ready to Review at a Moment's Notice. Promoting the Communities of Cumberland County takes a talented unit of patriots ready to showcase America's Hometown.
Being on the ready, we are prepared to provide intel on the FACVB - its structure and formation. We are also proud to be ready to review our program, our products and our results.
What the FACVB Can Do!
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Fiscal Year 2020-2021
Program of Work
Products
Audit
Cherry Bekaert LLP, Audit Results - August 21, 2020
Dashboard for TDA/Cumberland County Commissioners
2nd Quarter Dashboard (End of December)
1st Quarter Dashboard (End of September)Progress Report - Scorecard
Scorecard - January
Scorecard - December
Scorecard - November
Scorecard - October
Scorecard - September
Scorecard - August
Scorecard - JulyBusiness Brief
2nd Quarter Business Brief (End of December)
1st Quarter Business Brief (End of September)Progress Report - Web Scorecard
Web Scorecard - January
Web Scorecard - December
Web Scorecard - November
Web Scorecard - October
Web Scorecard - September
Web Scorecard - August
Web Scorecard - JulyPublic Relations Report
2nd Quarter PR Report (End of December)
1st Quarter PR Report (End of September)Social Media Analytics
2nd Quarter Social Media (End of December)
1st Quarter Social Media (End of September)Republik Report
RPK Status Report - January
RPK Status Report - December219 Group Report
219 Status Report - January
219 Status Report - DecemberMedia One Report
Media One Status Report - January
Media One Status Report - December
Media One Status Report - November
Media One Status Report - October
Media One Status Report - September
Media One Status Report - AugustFiscal Year 2019-2020
Program of Work
Products
Audit
Cherry Bekaert LLP, Audit Results - December 2018
Dashboard for TDA/Cumberland County Commissioners
4th Quarter Dashboard (End of June)
3rd Quarter Dashboard (End of March)
2nd Quarter Dashboard (End of December)
1st Quarter Dashboard (End of September)Progress Report - Scorecard
Scorecard - June
Scorecard - May
Scorecard - April
Scorecard - March
Scorecard - February
Scorecard - January
Scorecard - December
Scorecard - November
Scorecard - October
Scorecard - September
Scorecard - August
Scorecard - JulyPublic Relations Report
4th Quarter PR Report (End of June)
3rd Quarter PR Report (End of March)
2nd Quarter PR Report (End of December)
1st Quarter PR Report (End of September)Business Brief
4th Quarter Dashboard (End of June)
3rd Quarter Dashboard (End of March)
2nd Quarter Dashboard (End of December)
1st Quarter Dashboard (End of September)Progress Report - Web Scorecard
Web Scorecard - June
Web Scorecard - May
Web Scorecard - April
Web Scorecard - March
Web Scorecard - February
Web Scorecard - January
Web Scorecard - December
Web Scorecard - November
Web Scorecard - October
Web Scorecard - September
Web Scorecard - August
Web Scorecard - JulyFiscal Year 2018-2019
Program of Work
Products
Audit
Was there a document for this year?
Dashboard for TDA/Cumberland County Commissioners
4th Quarter Dashboard (End of June)
3rd Quarter Dashboard (End of March)
2nd Quarter Dashboard (End of December) (First Edition)Progress Report - Scorecard
Scorecard - June
Scorecard - May
Scorecard - April
Scorecard - March
Scorecard - February
Scorecard - January
Scorecard - December
Scorecard - November
Scorecard - October
Scorecard - September
Scorecard - August
Scorecard - JulyPublic Relations Report
2nd Quarter PR Report (End of December)
1st Quarter PR Report (End of September)Business Brief
Business Brief - June
Business Brief - May
Business Brief - April
Business Brief - March
Business Brief - February
Business Brief - January
Business Brief - December
Business Brief - November
Business Brief - October
Business Brief - July - SeptemberProgress Report - Web Scorecard
Web Scorecard - June
Web Scorecard - May
Web Scorecard - April
Web Scorecard - March
Web Scorecard - February
Web Scorecard - January
Web Scorecard - December
Web Scorecard - November
Web Scorecard - October
Web Scorecard - September
Web Scorecard - August
Web Scorecard - July
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Purpose
The purpose of the Cumberland County Tourism Development Authority (the “TDA”) is to promote increased travel, tourism and use of lodging, meeting and convention facilities in Cumberland County. The TDA is charged with expending the net proceeds of the occupancy tax authorized by and levied under Session Laws 2001 Chapter 484 for the purposes provided in that act.
Board
3 Year Term
Vivek Tandon
Pavan D. Patel
Anup Contractor
Manish Mehta
Terri Thomas
Christine Michael
Amy Cannon
Myra Brooks
TDA Summary Event Reports
Updated Contract
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By-Laws amended April 22, 2015
The Fayetteville Area Convention and Visitors Bureau's Board of Directors meets once a quarter. For the list of board members, click here.
Meetings
January 2021
October 2020
July 2020
- Treasurer Report
- Occupancy Reports
- Balance Sheet
- Budget vs Actual
- Quarter Report
- Quarter Report by Month
April 2020
- Treasurer Report
- Occupancy Reports
- Balance Sheet
- Income and Expenses Jan-Mar 2020
- Income and Expenses Jan-Mar 2020 and 2019
- Income and Expenses July-Mar 2020 and Budget
January 2020
October 2019
- Treasurer Report & Financials
- Letter - Unqualified Opinion
- Governance Letter
- Occupancy Reports
- Management Letter
- Financial Statement
July 2019
- Agenda
- Treasurer Report & Financials
- 2018-2019 Financial Statement
- Approved Minute
JULY 2019
- Agenda
- Treasurer Report & Financials
- 2018-2019 Financial Statement
- Approved Minute
January 2019
- Agenda
- Treasurer Report & Financials
- 2017-2018 Financial Statement
- Approved Minute
October 2018
July 2018
April 2018
This meeting was canceled.
January 2018
This meeting was canceled.
October 2017
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Monthly Room Occupancy Tax Collections Report
Monthly STR Reports
FY 2021
November 2020 - Monthly STR Report
October 2020 - Monthly STR Report
September 2020 - Monthly STR Report
August 2020 - Monthly STR Report
July 2020 - Monthly STR ReportFY 2020
June 2020 - Monthly STR Report
May 2020 - Monthly STR Report
April 2020 - Monthly STR Report
March 2020 - Monthly STR Report
February 2020 - Monthly STR Report
January 2020 - Monthly STR Report
December 2019 - Monthly STR Report
November 2019 - Monthly STR Report
October 2019 - Monthly STR Report
September 2019 - Monthly STR Report
August 2019 - Monthly STR Report
July 2019 - Monthly STR ReportFY2019
June 2019 - Monthly STR Report
May 2019 - Monthly STR Report
April 2019 - Monthly STR Report
February 2019 - Monthly STR Report
January 2019 - Monthly STR Report
December 2018 - Monthly STR Report
November 2018 - Monthly STR Report
October 2018 - Monthly STR Report
September 2018 - Monthly STR Report
August 2018 - Monthly STR Report
July 2018 - Monthly STR ReportFY2018
June 2018 - Monthly STR Report
May 2018 - Monthly STR Report
April 2018 - Monthly STR Report
March 2018 - Monthly STR Report
February 2018 - Monthly STR Report
January 2018 - Monthly STR Report
November 2017 - Monthly STR Report
September 2017 - Monthly STR Report
October 2017 - Monthly STR Report
August 2017 - Monthly STR Report
July 2017 - Monthly STR ReportFY2017
June 2017 - Monthly STR Report
May 2017 - Monthly STR Report
April 2017 - Monthly STR Report
March 2017 - Monthly STR Report
February 2017 - Monthly STR Report
January 2017 - Monthly STR Report
December 2016 - Monthly STR Report
November 2016 - Monthly STR Report
October 2016 - Monthly STR Report
September 2016 - Monthly STR Report
August 2016 - Monthly STR Report
July 2016 - Monthly STR ReportFY2016
June 2016 - Monthly STR Report
May 2016 - Monthly STR Report
April 2016 - Monthly STR Report
March 2016 - Monthly STR Report
February 2016 - Monthly STR Report
January 2016 - Monthly STR Report
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Effective communication begins and ends with strategy and positioning. To do so we must understand and define your brand’s core values - its personality, its reason for being...its soul if you will. We cannot create a brand. The brand already exists fully formed in the personalities and vision of its creators, partners and customers. All we can do is translate a brand’s true identity in engaging and relevant ways to change or reinforce consumers’ perceptions.
Brand is Dead, Bond Lives
Today, the bond a company creates with its customers and prospects is an asset that ensures the long-term profitable relationship your brand desires.
A brand cannot be all things to all people, but it can mean a lot to someone. The customer’s prevailing attitudes factor into the formation of your brand and brand message.
A strong brand has an insightful understanding of its character. But first, you must scrutinize your brand from every possible perspective.
Core Values
Identifying core values is a straightforward process. Using words such as playful, safe, serious, trustworthy, etc., the values your company stands for factor into the brand’s personality.
Brand Personality
Buying decisions are rarely made on a purely logical level. If that were the case, product attributes would be the sole reason one brand or company gets selected over another. Brand personality plays a considerable role in a company’s survival.
Positioning
With core values and personality understood, positioning helps carve out a space in customers’ and prospects’ minds that defines the brand, as well as its relevance to the competition.
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Corporate
Heritage Trails
Bureau Committees
Promotional
Spring Lake
Sanctuary Community
Cumberland County
- Tourism Development Authority Logo
- Cumberland County Logo-Flag
- Cumberland County Logo-Long
- Cumberland County Logo-Small
- Cumberland County Logo-Text
Scoutlook
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2020
Destination Organizations Equity, Diversity & Inclusion Study - November 2020
Visit NC Tourism Amid COVID-19
2019
Destination NEXT - Futures Study 2019
Economic Impact Update July 2019 Fayetteville Woodpeckers
TravelTrackAmerican 2019 1st Quarter Topline Highlights
2018
Fayetteville Downtown Master Plan - Urban Design Associates
TravelTrakAmerica - Fayetteville NC Profiles
2017
Maximize Attendance - The Decision to Attend Study for Conventions & Exhibits
Multi-National Travel Trends in the Tourism Industry
Profile of North Carolina Occupancy Taxes and Their Allocation - 2017 Changes
2016
Cumberland County Comparison 2007 compared to 2016
Profile of the American Family Traveler 2016 Highlights
2013