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Fort Bragg

In-Formation

Ready to Review at a Moment's Notice

Promoting the Communities of Cumberland County takes a talented unit of patriots ready to
showcase America's Hometown.

Being on the ready, we are prepared to provide intel on the FACVB - its structure and
formation. We are also proud to be ready to review our program, our products and
our results.

We are FACVB Strong!

  • RESULTS

    Definitions:

    LEAD - A lead is a qualified contact acquired thru trade shows, advertising, digital media and all mediums the CVB uses. Once vetted, leads are sent to area hotels and facilities for the CVB Sales Team to package the community, hotel and venue proposals to present back to potential client to consider us as a site for their meeting, convention or sports tournament.

    VERBAL DEFINITE - A verbal definite is obtained once the decision maker(s) (board members, contact, membership, or some other decision maker) commits to the host site for the event.

    DEFINITE - A definite is obtained once the contract is signed with the contracted business that is hosting the event.

    5 Year Results Comparison

    Program of Work Process Flow

    Program of Work Process Flow

    Scorecards

    FY 2019 Scorecard Results (Updated January 2019)

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    FY 2019 Web Scorecard (Updated January 2019)

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    End FY 2018 Scorecard Results

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    Business Briefs

    December 2018 - Business Brief

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    November 2018 - Business Brief

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    October 2018 - Business Brief

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    September 2018 - Business Brief

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    July 2018 - Business Brief

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    April 2018 - Business Brief

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    March 2018 - Bureau Business Brief

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    January 2018 - Bureau Business Brief

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    February 2018 - Bureau Business Brief

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    November 2017 - Bureau Business Brief

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    October 2017 - Bureau Business Brief

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    September 2017 - Bureau Business Brief

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    May 2017 - Bureau Business Brief

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    March 2017 - Bureau Business Brief

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    Program of Work

    FY 2019 Program of Work

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    FY 2018 Program of Work

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  • STANDARDS

    Mission

    To position Cumberland County as a destination for conventions, tournaments, and individual travel. 

    Vision

    The FACVB strives to be the leading destination authority by supporting and marketing the Cumberland County
    branded visitor experience and advocating community tourism benefits.

    Staff Vision

    To be the voice for and to the visitor. We will strive to have a working environment that fosters individual and
    organizational growth in an open, honest, and challenging atmosphere.

    Lastly, we will adhere to the following values and guiding principles:

    • Collaborative
    • Customer-Centric
    • Community Engaged
    • Professional
    • Ethical
    • Committed to spread our All-American story
       

    The Brand Promise 

    The Communities of Cumberland County rekindle and reawakens the American spirit in every corner of the community.

    The Brand Personality

    Patriotic.

    Audit Perfection

    Cherry Bekaert LLP, Audit Results from 2000-2018 dated December 14, 2018

    Organization Accreditation

    Destinations International, Destination Marketing Accreditation Program - Reaccredited 2016

    Employee Performance Appraisal Guidelines

    Performance Appraisal Guidelines dated February 12, 2019

     

Community Spotlight