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In-Formation

Ready to Review at a Moment's Notice. Promoting the Communities of Cumberland County takes a talented unit of patriots ready to showcase America's Hometown.

Being on the ready, we are prepared to provide intel on the FACVB - its structure and formation. We are also proud to be ready to review our program, our products and our results.

What the FACVB Can Do!

  • What is a Brand?

    Effective communication begins and ends with strategy and positioning. To do so we must understand and define your brand’s core values - its personality, its reason for being...its soul if you will. We cannot create a brand. The brand already exists fully formed in the personalities and vision of its creators, partners and customers. All we can do is translate a brand’s true identity in engaging and relevant ways to change or reinforce consumers’ perceptions.

    Brand is Dead, Bond Lives

    Today, the bond a company creates with its customers and prospects is an asset that ensures the long-term profitable relationship your brand desires.

    A brand cannot be all things to all people, but it can mean a lot to someone. The customer’s prevailing attitudes factor into the formation of your brand and brand message.

    A strong brand has an insightful understanding of its character. But first, you must scrutinize your brand from every possible perspective.

    Core Values

    Identifying core values is a straightforward process. Using words such as playful, safe, serious, trustworthy, etc., the values your company stands for factor into the brand’s personality.

    Brand Personality

    Buying decisions are rarely made on a purely logical level. If that were the case, product attributes would be the sole reason one brand or company gets selected over another. Brand personality plays a considerable role in a company’s survival.

    Positioning

    With core values and personality understood, positioning helps carve out a space in customers’ and prospects’ minds that defines the brand, as well as its relevance to the competition.

  • Website Content & Style Guide

    The Website Content & Style Guide was created to help ensure all edits and updates to VisitFayettevilleNC.com stay consistent.

    Website Content & Style Guide

  • Tourism Brand

     

    Brand Guide Front Cover Image

  • Community Brand Guide

    Can Do Carolina

Museum of the Cape Fear Historical Complex
Museum

Museum of the Cape Fear
Scrub Oaks Contemporary American Pub
Scrub Oaks Contemporary American Pub
Community Spotlight
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© 2021 Fayetteville Area Convention & Visitors Bureau

245 Person Street

Fayetteville, NC 28301

(888) 98-HEROES 

(910) 483-5311

© 2021 Fayetteville Area Convention & Visitors Bureau

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