To position Cumberland County as a destination for conventions, tournaments, and individual travel.
The FACVB strives to be the leading destination authority by supporting and marketing the Cumberland County
branded visitor experience and advocating community tourism benefits.
To be the voice for and to the visitor. We will strive to have a working environment that fosters individual and
organizational growth in an open, honest, and challenging atmosphere.
Lastly, we will adhere to the following values and guiding principles:
- Community Engaged
- Committed to spread our All-American story
The Brand Promise
The Communities of Cumberland County rekindle and reawakens the American spirit in every corner of the community.
The Brand Personality
Cherry Bekaert LLP, Audit Results from 2000-2018 dated December 14, 2018
Destinations International, Destination Marketing Accreditation Program - Reaccredited 2016
Employee Performance Appraisal Guidelines
Performance Appraisal Guidelines dated February 12, 2019