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Cumberland County Public Library Maiden Lane

Research

Research provides critical information that shapes the strategic direction of the Fayetteville Area Convention
and Visitors Bureau, a private, 501(c)(3) non-profit organization that manages the task of positioning
Fayetteville/Cumberland County as a destination for conventions, tournaments, and individual travel.

Everything Begins with a Visit…

  • Economic Impact of $574.03 million
  • 4,730 jobs with a $110.54 million payroll
  • State and Local Taxes of $42.87 million:

a $130.25 tax savings to each county resident.

Cumberland County Statistics
Statistics Provided by VisitNC.com

Year Expenditures
$(millions)
Change from previous Payroll
$(millions)
Employment
(thousands)
State Tax Receipts
$(millions)
Local Tax Receipts
$(millions)
Tax Savings
Per Resident
2018 $574.03 5.85% $110.54 4.73 $30.67 $12.20 $130.25
2017 $542.63 3.17% $104.88 4.63 $29.23 $11.60 $123.87
2016 $525.95 4.32% $98.55 4.55 $28.57 $11.09 $120.98
2015 $504.19 2.86% $93.59 4.40 $27.23 $10.61 $115.05
2014 $490.18 3.85% $89.15 4.29 $25.48 $10.22 $108.39
2013 $471.99 0.93% $84.94 4.22 $24.81 $9.73 $104.12
2012 $467.64 3.89% $83.51 4.25 $24.42 $9.53 $102.64
2011 $450.11 7.77% $80.97 4.20 $24.52 $9.44 $104.53
2010 $417.67 10.47% $77.91 4.13 $24.35 $9.21 $104.54
  • COMMITTEE MEETINGS

    Spring Lake United

    Mission: To unite Spring Lake, North Carolina hotels, attractions, economic development and related tourism parties for increased stays in Spring Lake.

    Goal: The goal is a dedicated effort to promote Spring Lake as a destination. Attendees include hotel staff from Spring Lake hotels and the Landmark Inn on Fort Bragg, Town of Spring Lake to include the Mayor, Town Manager and Recreation and Parks staff, Spring Lake Chamber of Commerce and local attractions to include Carvers Creek State Park, Clay Target Center and Fort Bragg Morale, Welfare and Recreation staff.

    January 2018 - SLU

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    February 2018 - SLU

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    May 2017 - SLU

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    June 2017 - SLU

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    July 2017 - SLU

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    August 2017 - SLU

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    October 2017 - SLU

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    November 2017 - SLU

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    June 2016 - SLU

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    August 2016 - SLU

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    November 2016 - SLU

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    Sales & Marketing

    The purpose of the Sales & Marketing Meeting is to communicate directly with our partners to assist in increasing hotel/motel occupancy by recruiting conferences, conventions, sporting events, meetings, and reunions to bolster the County’s economy. The Sales Department conducts 10 meetings per year to discuss issues such as pending business, trend reports, unfinished actions to close a piece of business, and introduce new products from the visitors bureau.

    June 2018 - Sales & Marketing Meeting

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    May 2018 - Sales & Marketing Meeting

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    April 2018 - Sales & Marketing Meeting

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    March 2018 - Sales & Marketing Meeting

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    January 2017 - Sales & Marketing Meeting

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    February 2017 - Sales & Marketing Meeting

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    March 2017 - Sales & Marketing Meeting

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    April 2017 - Sales & Marketing Meeting

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    May 2017 - Sales & Marketing Meeting

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    August 2017 - Sales & Marketing Meeting

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    September 2017 - Sales & Marketing Meeting

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    Friends In Tourism

    Mission: To have a collaborative effort in Cumberland County tourism marketing, servicing and participation.

    Goal: The goal is to have attractions learn about what the Visitors Bureau is doing on their behalf when it comes to promotion, but to also learn what others are doing and offering so cross-promotion can happen between the attractions. Attendees include all attractions throughout Cumberland County to include Higher Education Institutions, theaters, museums, and spectator venues. 

    Feb 2017 - FIT

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    May 2017 - FIT

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    January 2016 - FIT

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    August 2016 - FIT

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    August 2015 - FIT

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    October 2015 - FIT

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  • OCCUPANCY REPORTS

    End of FY 2020 - CC Tax Admin - Room Occupancy Tax Information

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    End of FY 2019 - CC Tax Admin - Room Occupancy Tax Information

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    September 2020 - Monthly STR Report

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    August 2020 - Monthly STR Report

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    July 2020 - Monthly STR Report

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    June 2020 - Monthly STR Report

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    May 2020 - Monthly STR Report

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    April 2020 - Monthly STR Report

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    March 2020 - Monthly STR Report

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    February 2020 - Monthly STR Report

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    January 2020 - Monthly STR Report

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    December 2019 - Monthly STR Report

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    November 2019 - Monthly STR Report

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    October 2019 - Monthly STR Report

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    September 2019 - Monthly STR Report

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    August 2019 - Monthly STR Report

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    July 2019 - Monthly STR Report

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    June 2019 - Monthly STR Report

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    May 2019 - Monthly STR Report

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    April 2019 - Monthly STR Report

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    February 2019 - Monthly STR Report

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    January 2019 - Monthly STR Report

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    December 2018 - Monthly STR Report

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    November 2018 - Monthly Occupancy Report

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    October 2018 - Monthly Occupancy Report

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    September 2018 - Monthly Occupancy Report

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    August 2018 - Monthly Occupancy Report

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    July 2018 - Monthly Occupancy Report

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    June 2018 - Monthly Occupancy Report

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    May 2018 - Monthly Occupancy Report

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    April 2018 - Monthly Occupancy Report

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    March 2018 - Monthly Occupancy Report

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    February 2018 - Monthly Occupancy Report

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    January 2018 - Monthly Occupancy Report

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    November 2017 - Monthly Occupancy Report

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    September 2017 - Monthly Occupancy Report

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    October 2017 - Monthly Occupancy Report

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    August 2017 - Monthly Occupancy Report

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    July 2017 - Monthly Occupancy Report

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    June 2017 - Monthly Occupancy Report

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    May 2017 - Monthly Occupancy Report

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    April 2017 - Monthly Occupancy Report

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    March 2017 - Monthly Occupancy Report

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    February 2017 - Monthly Occupancy Report

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    January 2017 - Monthly Occupancy Report

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    December 2016 - Monthly Occupancy Report

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    November 2016 - Monthly Occupancy Report

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    October 2016 - Monthly Occupancy Report

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    September 2016 - Monthly Occupancy Report

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    August 2016 - Monthly Occupancy Report

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    July 2016 - Monthly Occupancy Report

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    June 2016 - Monthly Occupancy Report

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    May 2016 - Monthly Occupancy Report

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    April 2016 - Monthly Occupancy Report

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    March 2016 - Monthly Occupancy Report

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    February 2016 - Monthly Occupancy Report

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    January 2016 - Monthly Occupancy Report

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  • PROGRAM OF WORK/RESULTS

    Miscellaneous Reports/Results

    FY 2021 Web Scorecard through October 2020

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    FY 2021 Scorecard through October 2020

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    End of FY 2020 Scorecard Results

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    End of FY 2020 Web Scorecard

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    End of FY 2019 Scorecard Results

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    End of FY 2019 Web Scorecard

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    End FY 2018 Scorecard Results

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    Cumberland County Comparison Years 2008 and 2017

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    Business Briefs

    2nd Quarter FY 20/21 Board Report

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    September 2020 - Business Brief

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    August 2019 - Business Brief

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    July 2019 - Business Brief

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    June 2019 - Business Brief

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    May 2019 - Business Brief

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    February 2019 - Business Brief

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    January 2019 - Business Brief

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    December 2018 - Business Brief

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    November 2018 - Business Brief

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    October 2018 - Business Brief

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    September 2018 - Business Brief

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    July 2018 - Business Brief

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    April 2018 - Business Brief

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    March 2018 - Bureau Business Brief

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    January 2018 - Bureau Business Brief

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    February 2018 - Bureau Business Brief

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    November 2017 - Bureau Business Brief

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    October 2017 - Bureau Business Brief

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    September 2017 - Bureau Business Brief

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    May 2017 - Bureau Business Brief

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    March 2017 - Bureau Business Brief

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    Program of Work

    FY 2019-2020 Program of Work

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    FY 2020-2021 Program of Work

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    FY 2018-2019 Program of Work

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    FY 2017-2018 Program of Work

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  • VISITOR PROFILES

    The Fayetteville Area Convention and Visitors Bureau (FACVB) collects data from various sources to determine what the overall visitor profile is to Cumberland County. The FACVB collects data from:

    • Hotels
    • Online Users
    • Walk-ins to our Visitor Centers
    Visitor Profiles

    FY 2021 Visitor Profile through September 2020

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    FY 2020 Visitor Profile

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    FY 2019 Visitor Profile

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    FY 2018 Visitor Profile

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    FY 2017 Visitor Profile

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    FY 2016 Visitor Profile

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    FY 2015 Visitor Profile

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    FY 2014 Visitor Profile

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    FY 2013 Visitor Profile

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  • CUMBERLAND COUNTY IMAGE/PERCEPTION STUDIES

    Fayetteville Area Perception Study - 2000

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    Greater Fayetteville Image Study - 2002

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    Brand DNA Session - 2004

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    Cumberland County Business Council Perception Study - 2005

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    Fayetteville Comparative Negative Aspects Study - 2006

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    I-95 Visitor Image/Perception Study - 2007

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    BRAC Brand Results - 2007

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    Northstar Cumberland County Research & Strategy Summary - 2019

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  • RESEARCH REPORTS/WEBLINKS

    Visit NC Tourism Amid COVID-19

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    Destination NEXT - Futures Study 2019

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    Economic Impact Update July 2019 Fayetteville Woodpeckers

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    TravelTrackAmerican 2019 1st Quarter Topline Highlights

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    What are the best ways for destinations and hotels to get Meeting Planner Attention in 2019?

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    Maximize Attendance - The Decision to Attend Study for Conventions & Exhibits

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    Fayetteville Downtown Master Plan - Urban Design Associates

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    TravelTrakAmerica - Fayetteville NC Profiles

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    Multi-National Travel Trends in the Tourism Industry

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    Profile of North Carolina Occupancy Taxes and Their Allocation - 2017 Changes

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    Travel Trends 2017

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    Cumberland County Comparison 2007 compared to 2016

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    Profile of the American Family Traveler 2016 Highlights

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    DestinationMAP Fayetteville Custom Study - 2013

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