Founded by self-taught baking chef, Jayln Williams, MR. SUGAR first made its debut in April 2021 and soon developed a loyal fanbase in Fayetteville, NC. Williams is known for his obsession with home baking and classic Southern American sweets, with menu items like The Muddy Pig®, The GA Peach Cobbler®, The OG®, Brown-Butter Sweet Potato Pie and more.
At MR. SUGAR, we believe in the power of a really freakin’ good cookie or an outstanding treat. And we consider NO occasion at all, to not be a perfectly valid occasion to celebrate yourself or someone else. We hope you’ll agree. We’re super excited to bake our flavorful treats for those who crave the unexpected.