Bureau develops responsive website with focus on user experience
Cumberland County - Last week, the Fayetteville Area Convention and Visitors Bureau (FACVB) launched a redesigned VisitFayettevilleNC.com. The site, which promotes Cumberland County as a destination for meetings, tournaments and individual travel, was developed in partnership with Simpleview, a tourism industry leader that currently has more than 350 Convention and Visitor Bureau clients.
The image-focused site features a heavy emphasis on the user experience. Easy and clear navigation enables users to effortlessly move through the site, which includes inspirational content and imagery throughout. The calendar of events, a top-visited page, is heavily cross-promoted on key pages of the new site.
VisitFayettevilleNC.com now features Responsive Web Design (RWD), which adjusts content for optimal viewing and an interactive experience across a wide range of devices, including desktop, tablet and mobile phone.
By partnering with Simpleview, the FACVB can integrate the site and content with FACVB’s Customer Relations Management System (CRM). This means the bureau can provide reports back to tourism industry partners on website activity, in addition to other efforts the FACVB makes on their behalf. It also means partners now have the ability to personally maintain and update their information and images on VisitFayettevilleNC.com.
Simpleview is the travel and tourism industry's leading provider of CRM, CMS, website design, digital marketing, revenue generation, and mobile technologies for destination marketing organizations (DMOs). Simpleview employs 200+ staff and works with over 530+ customers in North America and around the world, from meeting and vacation destinations the size of Paducah, Ky (population 25,018), to 16 of the top-20 meeting destinations in the U.S., to the country of Norway. www.simpleviewinc.com
About the Fayetteville Area Convention & Visitors Bureau:
The FACVB is a private, not-for-profit organization responsible for positioning Cumberland County as a destination for conventions, tournaments and individual travel. For additional information, visit www.VisitFayettevilleNC.com or call 1-800-255-8217.